Developed a pilot with the National Biodiesel Board to study the CO2 reduction from using biodiesel in a fleet. Major coverage of the study includeD articles in trucking magazines, including Transportation Quarterly, and radio interviews on trucking shows.

Developed a method of communications between marketing and sales at Interstate Bakeries Corporation that set expectations and put everyone on the same track to achieve sales goals.

Optimized sales and marketing processes for Editorial Projects in Education (Teacher, Education Week)  – Aligned sales with salesforce.com and reworked pipeline, forecasting and reporting resulting in increased efficiency and cost savings.  Developed a marketing plan for each step in the pipeline.

Generated extensive press for the 2009 San Jose Dance Theatre Nutcracker production including a cover story in the Los Gatos Weekender and features in the San Jose Mercury News, the Gilroy Dispatch, the Los Gatos Weekly, and online at the Los Gatos Observer.

Developed a trucking fuel card for the National Biodiesel Board and promoted it through feature articles in trucking and biofuels magazines and radio interviews on trucking shows.

Managed Astadia’s participation in salesforce.com’s saleforce.com Dreamforce ‘08 with a $150K budget and 40 attendees, including three booths, multiple sessions, theme, advertising, collateral, press relations, and a 600 person networking event.